Marketing beats any successful business; however, it seems pretty straightforward-learning the art of learning marketing strategy. Countless tactics, tools, and trends are everywhere, so where do we begin? The answer lies in the advice of others who have already learned from the game, and that’s where marketing strategy books become really important.
These books have more than mere pages filled with theories; they are treasure chests of invaluable insights, actual examples, and proven frameworks-all for you, the beginner wondering how to learn marketing strategy or for you, the advanced reader, looking to develop his or her skills.
From creating campaigns that go viral to owning untapped markets, these books release everything that you need to outperform your competition. Are you ready to change your game? Here we go!
The 1-Page Marketing Plan: Simplify and Succeed
As simple as this: if you have found these gigantic marketing plans a bit too much to handle, The 1-Page Marketing Plan by Allan Dib is your rescue. This book is itself quite straightforward. According to Dib, you do not need a 50-page document to build a winning strategy. Instead, he gives you a concise, one-page framework covering everything from attracting to converting customers.
The book is compartmentalized into three parts: Before, During, and After the Sale. Each section is offering so many actionable tips that include knowing your target audience and drawing irresistible offers. It feels like having GPS in the marketing journey-no guessing, just straightforward directions.
The 22 Immutable Laws of Marketing: Timeless Wisdom
This is the classic- The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. A book that has become timeless with every marketer. This book lays down the basic principles that suppose to be in every marketer’s mind, more like a Bible of marketing.
Some laws under such golden nuggets state: Law of Leadership- It’s better to be first than to be better. Why does Coca-Cola remain king of colas when there are equally good, if not better, tasting alternatives to it? Because it was the first. The book contains just too many such nuggets that will make one rethink completely his entire marketing approach.
Contagious: Why Things Catch On – The Science of Virality
Ever wondered why some ideas go viral and some fall flat on their face? Well, Jonah Berger’s Contagious really talks about the psychology behind virality because it provides millions with an insight into the STEPPS framework: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.
For instance, Social Currency has this concept regarding a particular piece of content shared by someone just because it could make that person look good. When last did you see someone post on their walls about all the things they got into or the very few unique experiences they would have? If you want to read a book that has the secrets to constructing campaigns that people cannot help but talk about, this is the book.
Blue Ocean Strategy: Creating Uncontested Markets
If you want to know how to learn marketing and sales in a way that makes you stand out while among the many in your competition, then Blue Ocean Strategy is what you need. This book turns the tables on conventional competition-they teach you to create “blue oceans,” markets as yet uncreated where competition is irrelevant. Instead of tussling for a piece of the pie, they teach you how to bake a whole new one.
Take, for example, Cirque du Soleil. They didn’t try to out-do the traditional circus; instead, they redefined the very experience and pointed their sights on a different target altogether. If you’re tired of swimming in cutthroat “red oceans” and want to navigate uncharted waters, then here is your road map.
Made to Stick: Crafting Ideas That Last
Let’s have a little bit of story here. Have you ever been haunted by an idea that gets stuck to your head, while the rest seems to simply disappear? In Made to Stick, Chip Heath and Dan Heath present the whole affair as a simple process. It is a book that every person who wishes to produce engaging instant stickable messages should read.
The SUCCESs model is simply perfect: simple, unexpected, concrete, credible, emotional, and story. It hardly gets any simpler than that; yet, the campaign was exploiting the availability of uncommon yet right linkages. The applications were many, for any marketing message or pitch for the next big idea.
An entire world of examples combined with actionable insights make Made to Stick a must-read for marketeers, entrepreneurs and storytellers: without it, your ideas stand no chance of making their presence powerfully felt.
Conclusion
The marketing field is dynamic and ever-changing; however, several books serve as a strong platform to build on. Whether your objective is to optimize your strategy better, run viral campaigns, or open new markets, the best marketing strategy books carry invaluable lessons. The 1-Page Marketing Plan and its simplified approach or Blue Ocean Strategy with its innovative mindset-these books provide varying tools for your benefit.
Do not think that marketing education is just reading; it is about practical application of what is learned. Begin in a small way, experiment, and refine according to the results of your application in real life. Marketing mastery is a lifelong journey, but with these books in hand, you’ll be prepared to tackle your challenges and grab prospects.
So, what are you waiting for? Your journey indeed starts here!
